I was asked by Mountain Culture Brewery to do a photo shoot for them- they needed an image for their first ever two-page spread ad in a major magazine. If you’re not familiar with them, Mountain Culture Brewery opened up in Katoomba a few years ago and immediately won “Best Brewery of the Year” in Australia, has produced the number one beer in Australia called Status Quo, and is now considered one of the best breweries in Oz and they make seriously good beers and have a lot of fun doing it. They didn’t really know what to do but being as gifted in marketing as they are in beer making, the brief from the owners was “We’re thinking something along the lines of a 1980s Burt Reynolds centerfold.” Owner and head brewer D.J. McCready turned out to be a male model natural.
It’s probably the hardest I’ve ever laughed on a shoot and I made sure in post production to give it some sweet 80s glamour soft-focus highlight bling.
