VicHealth- Team Up Fitness

I recently shot for VicHealth's new campaign "Team Up!" with DDB which is focused on getting people started on a healthy fitness regimen in the state of Victoria. We wanted to take the intimidation factor out of beginning an exercise regimen and emphasise the social component of doing something like joining a yoga class or running with a friend. I shot stills as well as directed 2 short spots for the campaign.  

Client: VicHealth- Team Up

Director: Joe Wigdahl

Camera / Editor: Ash Koek

Art Director: Niki Horan

Agecy: DDB Melbourne

 

[vimeo 125544198 w=500&h=280]

 

[vimeo 125544197 w=500&h=280]